| Propaganda is a deliberate method to influence what people think, feel, or do. It relies on symbols such as words, gestures, flags, songs, clothing, badges, hairstyles, coin art, and stamp designs. It is different from casual conversation or open discussions. Propaganda has specific objectives and represents a focused effort to guide others’ behavior.
Those who create propaganda select facts, issues, and symbols that support their purpose. They display them in a way that favors their message. They may leave out true facts, twist details, or even lie. They often work to keep people focused on their viewpoint and limit exposure to opposing ideas.
What is propaganda?
Propaganda and advertising share powerful media techniques and can appear very similar. Today, with vast amounts of user data, advertising continues to evolve. Propaganda resembles advertising because it also uses images, videos, and words to communicate its point. However, unlike advertising, propaganda does not aim to sell a product, service, or idea. Instead, it delivers a message to shift opinions about a person or topic, just as advertising tries to influence buying decisions. Professionals in advertising still study how propaganda shapes knowledge and perception. |
